We invited Brit pop band Supergrass to play in the courtyard at the Virgin Megastore on Sunset Blvd to promote their fifth record, the cunningly named Road to Rouen. It was so hot that we could see the guys going redder and redder throughout the performance and sent staff to get sunscreen....

So at the time I was a massive Mellencamp fan. Scarecrow and Lonesome Jubilee were, and still are, great records. So he comes to the UK for a one-off show and Polygram call and ask if they can have a window display at the Virgin London Oxford Street Megastore. Of course they can, and I...

While being huge in Europe, The Stereophonics never really got a lot of traction in the US. They were on v2, so we did a lot of work to promote all of their records. This is a tasty wee promotional booklet for the Jeep (Just Enough Education to Perform)...

I was a huge supporter of the Darkness in the US. We did a lot of promotion around them at Virgin and this was from a signing session at the Sunset store. I remember running into Dan Hawkins in a fire exit. He was looking around a bit nervously and asked me quietly if there was somewhere...

Aerosmith launched the Just Push Play album at Virgin Times Square. The NY team asked them to sign these boxers for me. I framed them with a signed CD booklet and they’ve hung on my laundry room walls from LA to Austin. Definitely a one of a kind...

I was waiting to meet him at the office door. He suddenly appeared carrying two enormous brown paper bags. One had a giant bottle of JD in it, and the other contained several bottles of Coke and a pile of plastic glasses. He started pouring and handing out drinks to whoever passed by. It was...