This is a Firehouse poster signed by BB King. It was designed as a giveaway for the launch of the Virgin Megastore in New Orleans. I was working for Virgin in London and got invited to the opening. Spoiled to say the...

One of the biggest parties that my team and I ever ran. It was for a major rebrand for Virgin Retail at the Oxford Street flagship. We had a huge space on multiple floors next door to the newly rebranded 50,000 sq foot store, so we turned it into a series of clubs and venues. Major excesses...